Wednesday, May 27, 2009

The old grey mare she ain’t what she used to be …


Now Cadburys are at it. Instead of increasing prices they are downsizing. The king size bar used to weigh in at 250 gm. That’s what they were at Woolworths but a month ago. (Watch this link disappear). The new cardboard wrapped variety (coming to a shop near you) weighs in at 200gm folks. Hot on the heels of the downsizing of cheese and washing power (which is supposedly more concentrated) – pull the other one eh what?

So the scam is don’t increase the price – reduce the size. In fact, it is both prices increased with sizes decreased. The shopper had better be a good maths student!

Of course the price will be initially lower until all the old stock is phased out and then it will return to the old prices for what used to be King Size.

Should King Size now be called Queen Size?

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